Yard Sign Business

With the increasing popularity of yard signs and the increasing trend of homemade signs, there is no doubt that the yard sign business is here to stay. And with good reason – yard signs provide a unique way for people everywhere to celebrate any special event! 

Yard signs are a great way for anyone (stay-at-home moms and dads included) to make some extra money. Read on to learn the basics of why and how to start a yard sign business.

Why start a yard sign business?

If you’re thinking of starting a yard sign business, here are three reasons why it’s a great idea: 

  1. Provide a truly valuable service to others!  Yard signs are a great way to help others celebrate their special event – from birthdays to graduations and everything in between.
  2. Looking for an easy-to-run business?  Yard signs are portable, easily stored, and usually light, which means you don’t need special help to run the business. 
  3. Add an income stream! If done correctly, a yard sign business can become a decent additional income stream over time!

What are the benefits of starting a yard sign business?

Here are three additional reasons why starting a yard sign business can be a great idea: 

  1. Low start-up cost allows yard sign businesses to be started with little to no investment, and even small yard sign businesses can be successful. 
  2. Yard sign business can be run from the comfort of your own home (though you will need to make trips to set up signs for clients). 
  3. Yard sign businesses are flexible in terms of work hours, allowing you to work (more or less) when it’s convenient for you.

Choosing the right yard sign business

One of the most important decisions is whether to go out on your own and go head-to-head against national competitors or to join a nationally recognized team.  Assuming you join a team, you will want to consider the following:

  1. Choose a brand known for its quality.
  2. Choose a brand that has a bigger vision than just profits.
  3. Choose a brand that provides administrative support.
  4. Choose a brand that offers you exclusive rights to represent the brand in your local territory.

How to market your yard sign business?

A Yard sign business can be a great way to make some extra money. However, to make it thrive, you need to make sure that you’re marketing it the right way. By following these 4 tips, you’ll be on your way to a successful yard sign business: 

  1. Promote your yard sign business online – social media, blogs, and websites are all great ways to advertise. 
  2. Schedule regular marketing events to reach more potential customers. 
  3. Use social media and local platforms to target your audience specifically – know your target market and offer them the right content. 
  4. Be patient and consistent with your marketing efforts and don’t get discouraged if it takes a while to see results.

Other considerations for starting a yard sign business

Before you start, make sure you understand any legal considerations for starting a yard sign business (another reason why joining a national organization can be a good idea – they usually do this for you). This begins by understanding any state and local regulations where you plan to operate and obtaining permits if necessary.  Moreover, be sure to help customers and followers, know what to expect. Setting clear expectations from the get-go helps customers and ensures good reviews to fuel your new business. 


With so many business opportunities available these days, it can be hard to know which one is right for you. It can also be hard to know if the opportunity in front of you is worth the squeeze even if the business concept itself excites you. If you are looking to make additional money without a lot of hassle, taking the time to learn how to start a yard sign business is definitely worth it. Why not choose a business that allows you to provide your community with a quality service that everyone will talk about?