He’s been accused of riding on the back of his parents’ coattails. 

And Brooklyn Beckham milked his nepo baby status for all its worth as he mimicked his famous father David’s iconic Noughties Got Milk? advert in a new shoot.

The Got Milk? campaign debuted in 1993 and saw a slew of celebrities sport ‘milk moustaches’ to encourage dairy consumption.

While it was shelved in 2014, Brooklyn is now at the helm of a similar advertising push but this time for a plant based drinks brand.  

The 23-year-old model/photographer/chef/stylist sported a creamy white moustache as he promoted Silk Nextmilk’s plant based drinks in an Instagram post on Wednesday. 

How dairy! Brooklyn Beckham milked his nepo baby status for all its worth as he mimicked his famous father David's iconic Noughties Got Milk? adverts in a new shoot

Original: The Got Milk? campaign debuted in 1993 and saw a slew of celebrities sport 'milk moustaches' to encourage dairy consumption

How dairy! Brooklyn Beckham milked his nepo baby status for all its worth as he mimicked his famous father David’s iconic Noughties Got Milk? advert (right) in a new shoot

He revealed that Nicola Peltz Beckham was a fan of his new look, penning: ‘My wife actually asked me to keep it @silk. Because Silk Nextmilk™ is a better stache. 

‘Who’s next? @silk #whosnext #ad.’

The post elicited a mixed response from fans, with some spotting the reference and praising Brooklyn’s inclusion, while others wondered if he’d be starting yet another career as a milkman. 

Speaking to PEOPLE about his decision to join the campaign, he explained: ‘I don’t eat that much meat and my wife doesn’t either. So I’ve started creating new dishes that are plant-based.’  

Brooklyn wasn’t the only nepo baby taking part in the campaign, with Sailor Brinkley-Cook, 24, and Ella Travolta, 22, also posing with milk moustaches. 

Sailor, who was channelling her model mum Christie Brinkley, said: ‘I think those [Got Milk?] ads are so iconic, and bringing that into this new world of being plant-based and having these amazing alternatives is so fun.

‘I think my mom is also so iconic, so anything that I can do in my life to make her proud is exciting to me.’

Meanwhile, Ella was inspired to follow in her late mother Kelly Preston’s footsteps but with a vegan spin because she’s been strictly plant based for over a year now. 

Cream of the crop: Sailor Brinkley-Cook was channelling Christie Brinkley and said, 'my mom is also so iconic, so anything that I can do in my life to make her proud is exciting to me'

Iconic: Christie Brinkley posed for the campaign

Cream of the crop: Sailor Brinkley-Cook was channelling Christie Brinkley (right) and said, ‘my mom is also so iconic, so anything that I can do in my life to make her proud is exciting to me’

The social discourse surrounding nepotism babies in Hollywood has reached fever pitch in recent months.

Whether they’re the most talented actress in the casting room or struggling to find an industry they’re truly passionate about, the commentary is generally the same.

If they are wildly successful, they’re questioned on whether they are deserving and to acknowledge how their connections sowed the seeds of that success. 

If they’re not they’re ridiculed and asked why they’re not more like their parents. 

With Brooklyn, eyebrows have been raised over his many career paths after he jumped from photography to cooking and now trying his hand at being a fashion stylist.

Brooklyn is only 23, and some would argue he’s at an age where it’s normal to experiment with your career and hobbies.

However, most people trying to figure out their passion don’t get the opportunity to publish a photography book when they have no photography training, or create a $100k-per-episode online cookery series when they are no more than an enthusiastic home cook

Milking it: Ella Travolta was inspired to follow in her late mother Kelly Preston's footsteps but with a vegan spin because she's been strictly plant based for over a year now

Original: Kelly Preston is pictured in the campaign

Milking it: Ella Travolta was inspired to follow in her late mother Kelly Preston’s (right) footsteps but with a vegan spin because she’s been strictly plant based for over a year now

Brooklyn has tried out many different jobs in his life, after first attempting to follow in his father’s footsteps into football.

However, he decided to walk away from the sport at age 16 after being released from the Arsenal club as a youth prospect.

Brooklyn admitted he felt pressure to live up to his father David’s reputation as one of the world’s greatest-ever footballers.

He said: ‘My dad wasn’t sad, because he was like, I just want you to be happy. But of course I was sad. It was my whole life since I was literally 2.

‘To try and live up to what my dad did in football, I was just like, that’s going to be a bit difficult.’

 He then decided to become a photographer and shot a campaign for Burberry BRIT, but was slammed by various well-known snappers for his work.

Brooklyn then briefly attended New York’s Parson’s School of Design to study photography in 2017, but he left one year later because he was homesick.

How do they compare? The social discourse surrounding nepotism babies in Hollywood has reached fever pitch in recent months

How do they compare? The social discourse surrounding nepotism babies in Hollywood has reached fever pitch in recent months 

He then turned to food, determined to become a chef and speaking of his hopes to open a pub in LA that serves ‘healthy comfort food’ and have a reality show with wife Nicola.

The star said he would ‘literally die’ for cooking, while dismissing his previous photography career – which saw him release panned 2017 book, What I See – as a ‘hobby.’

During lockdown he developed a penchant for basic home cooking and decided to launch his own online Cookin’ With Brooklyn series, which saw him enlist a 62-person crew at the eye-watering cost of $100,000 to film him making a sandwich.

In one of the eight-minute episodes, Brooklyn, who has no professional training as a chef, shows his Instagram and Facebook followers how to make a bagel sandwich with a hash brown, coleslaw and fried sea bream.

According to the New York Post, the video had a team of professionals on hand including a ‘culinary producer’ who approves the recipes, five camera operators and nine other producers.

Brooklyn was also panned for another televised cooking stunt – making a simple breakfast sandwich during a food segment on The Today Show.

Brooklyn came under furious fire after landing a slot on The Late Late Show to plug his cooking career – despite having no professional training as a chef and boasting no personal claim to fame beyond his parents’ prominence.

Family in high places: Brooklyn has tried out many different jobs in his life with his critics pointing out that wouldn't be possible if David and Victoria weren't his parents (pictured 2020)

Family in high places: Brooklyn has tried out many different jobs in his life with his critics pointing out that wouldn’t be possible if David and Victoria weren’t his parents (pictured 2020)

The superstar offspring chatted to close family friend James Corden on the hit show – in a slot typically saved for esteemed stars with talents under their belt – during which he showcased his frequently-ridiculed cooking skills.

His appearance on the show was also slammed by several professional chefs.

The eldest son of David and Victoria Beckham also decided to enter the Japanese booze industry, causing fans to roll their eyes.

Brooklyn, who has married into the billionaire Peltz family, co-founded a Sake brand – a day after telling his fans how to make a gin and tonic.



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