Kim Kardashian models nude outfit to introduce her ‘science-backed’ skincare line SKKN BY KIM, her first business venture post Kanye divorce
Kim Kardashian made a big business announcement via social media on Wednesday morning.
The 41-year-old reality TV star wore a nude bra top and matching skirt as she introduced her nine-piece skincare line named SKKN BY KIM which will be made available later this month.
It is her first new business since she divorced rapper Kanye West and does not include his last name which her past ventures, KKW Beauty and KKW Fragrance, did.
The boss is back: Kim Kardashian made a big business announcement via social media on Wednesday morning
In her caption the mother-of-four said she was ‘excited’ to introduce the line which uses ‘science-backed ingredients.’
Kim went light on the makeup as she chose to focus on her clean, clear skin in her new photo shoot where she sat on round gray concrete pillars.
‘I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish,’ began the daughter of Kris Jenner.
Brand babe: The 41-year-old reality TV star wore a nude bra top and matching skirt as she shared that she is now introducing her skincare line named SKKN BY KIM which will be made available this month
‘I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way,’ added the Selfish author.
‘You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.’
And she wants her fans to feel good about her product: ‘I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!’
No W or West here: It is her first new business since she divorced rapper Kanye West and does not include his last name which her past ventures, KKW Beauty and KKW Fragrance, did
SKKN BY KIM is launching on June 21 at 9a PT / 12p ET exclusively on SKKNBYKIM.COM.
‘In the meantime, be sure to follow @SKKN,’ Kim added.
The photos were by famed shutterbug Mario Sorrenti.
In the spring of 2021 the TV star filed trademark documents in order to secure the rights to the skincare line.
But SKKN is not just for skincare.
NINE pieces: She has been ambitious to present nine different products
The documents suggested that Kim will attach the brand name to a wide range of products, including fragrances and cosmetics, as well as products for skin, hair and nails.
Kylie Jenner has already launched her own skincare line with Kylie Skin, and Kim – who launched her own beauty line, KKW Beauty (which has since ended), in 2017 – will be hoping to emulate her success in the industry.
Kim previously admitted that she approached Keeping Up With the Kardashians as a business opportunity and a chance to increase her profile.
She explained: ‘When the opportunity for our TV show came about, I wanted to do it to bring attention to our stores [which she’d opened with her sisters]. I was thinking this might not last very long, but we’ll grow a great business and expand online.
Try it: SKKN BY KIM is launching on June 21 at 9a PT / 12p ET exclusively on SKKNBYKIM.COM.
‘I thought it would be great press. I didn’t think it would turn into what it turned into.’
Kim has 314million followers on Instagram, and has admitted to looking at herself as a brand.
The brunette beauty – who debuted KUWTK in 2007 and is now on Hulu’s The Kardashians – said: ‘I definitely look at myself that way. I think that there’s the Kim Kardashian brand and the Kardashian brand.
‘I think they blend together, but I have different qualities or interests that my sisters might not be so into. But no matter what, we’re family and super close. I think the brand will always represent family.’