Gemma Owen has signed a six-figure deal with clothing brand PrettyLittleThing, MailOnline can exclusively reveal. 

The Love Island runner-up, 19, was handpicked by the online retail giant following a series of meetings in Manchester this month with founder Umar Kamani, 34, and his close team. 

Michael Owen’s daughter Gemma is expected to become the richest Love Island contestant ever, eclipsing 2019 Islander Molly-Mae Hague, 23, by signing with the global fashion website. 

'I'm excited to get to work': Gemma Owen has signed a six-figure deal with clothing brand PrettyLittleThing, MailOnline can exclusively reveal

‘I’m excited to get to work’: Gemma Owen has signed a six-figure deal with clothing brand PrettyLittleThing, MailOnline can exclusively reveal 

Gemma told MailOnline: ‘This really is a dream come true for me. 

‘I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special. 

‘The team has been amazing and I’m excited to get to work and start designing some collections for you all.’  

PrettyLittleThing CEO Umar Kamani said: ‘Gemma is the perfect person to represent the PLT consumer; she’s smart, confident, ambitious and has a much loved, relatable style. 

‘We’re very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections, and shoots with our customers.’ 

'Gemma is the perfect person': The Love Island runner-up was handpicked by the online retail giant following a series of meetings in Manchester this month with founder Umar Kamani

‘Gemma is the perfect person’: The Love Island runner-up was handpicked by the online retail giant following a series of meetings in Manchester this month with founder Umar Kamani 

Gemma is the first UK brand ambassador for PrettyLittleThing since they signed Love Island 2019 runner-up Molly-Mae, who is estimated to be worth an eye-watering £4.5million.

In August last year, Molly, whose Instagram following is a whopping 6.4million, became the retailer’s creative director.

Gemma’s year-long partnership with PLT will see the ITV2 star launch her own collections and create content for the brand’s YouTube, Instagram, and TikTok channels.

She will also help the brand launch their new platform PLT Marketplace, where customers can resell clothes in a move towards improved sustainability.  

Predecessor: Michael Owen's daughter Gemma is expected to become the richest Love Island contestant ever, eclipsing 2019 Islander Molly-Mae Hague by signing with the fashion website

Predecessor: Michael Owen’s daughter Gemma is expected to become the richest Love Island contestant ever, eclipsing 2019 Islander Molly-Mae Hague by signing with the fashion website

Success: Gemma's year-long partnership with PLT will see the ITV2 star launch her own collections and create content for the brand's YouTube, Instagram, and TikTok channels

Success: Gemma’s year-long partnership with PLT will see the ITV2 star launch her own collections and create content for the brand’s YouTube, Instagram, and TikTok channels

Gemma is already the owner of OG Swimwear, which she launched prior to starring on the dating show this summer.

The International dressage star, who has competed for Great Britain, came second in the Love Island final with Luca Bish, 23, a fishmonger from Brighton.

Ekin-Su Cülcüloğlu and Davide Sanclimenti, both 27, who garnered 63.7 per cent of the public vote, beat them to the £50,000 cash prize.  

Last week, Luca met Gemma’s famous father, former Liverpool, and England striker Michael, for the first time during a weekend away in Portugal with the whole family.

Gemma is the eldest child of Michael and Louise Bonsall, who also share James, 16, Emily, 14, and Jessica, 12, together.

Talking about their trip, Gemma said: ‘It was a really nice environment for him to meet everyone, they all got on really well and how he was with my brother and sisters as well like so cute.’

Loved-up: The International dressage star, who has competed for Great Britain, came second in the Love Island final with Luca Bish, a fishmonger from Brighton

Loved-up: The International dressage star, who has competed for Great Britain, came second in the Love Island final with Luca Bish, a fishmonger from Brighton

'They're both supportive': Gemma told MailOnline Michael had always encouraged her with dressage, given his love of horses, but it was her mum that taught her to be business minded

‘They’re both supportive’: Gemma told MailOnline Michael had always encouraged her with dressage, given his love of horses, but it was her mum that taught her to be business minded

Speaking to MailOnline in March before her stint on Love Island, Gemma explained that Michael had always encouraged her with dressage, given his love of horses, but it was her mum that taught her to be business minded.

She said: ‘My dad has pushed more with sport but my mum on the other side has always drilled it into me and my sisters how important it is to have something of your own and stand on your own two feet financially.

‘They are both unbelievably supportive, but I would say my mum has encouraged more of the business side.’   

Gemma ventured into fashion after reflecting on her dressage career, fearing the sport may not support her financially in the long-term.

She explained: ‘I would say that all through my school life, I always had the idea that I wanted dressage to be my career, and how I wanted to make my money, but it was only really the last few years of school that I properly thought about it.

‘I thought if I don’t do dressage, what else do I want to do? What am I passionate about? What else do I love doing? That’s how it came about, and I tried to turn that into a business idea.’



Source link

Originally posted 2022-08-22 07:24:00.