Bella Hadid has been revealed as Charlotte Tilbury’s latest beauty muse.
The supermodel, 26, has become the new face of the celebrity-favourite beauty brand after fans had recently speculated on her appointment.
Bella slipped into a black bra and styled her brunette locks into a sleek plait as she posed for a new photoshoot to promote the partnership.
In a series of mysterious clips shared by the British makeup artist which hinted at a collaboration with a huge name, plenty of social media users guessed it was Bella.
The brand confirmed the rumours were true – and that they are joining forces with the model and global beauty icon to celebrate their 10th year.
Stunning: Bella Hadid has been revealed as Charlotte Tilbury’s latest beauty muse
The rumours are true! The supermode, 26, has become the new face of the celebrity-favourite beauty brand after fans speculated her big reveal
Bella is joining Charlotte’s star-studded line-up of beauty muses, from the worlds of fashion to film – including Kate Moss, Lily James, Michaela Jae Rodriguez, Jourdan Dunn and Han So Hee.
Harnessing the power of Charlotte Tilbury’s beauty-tech platforms and Bella’s leadership in digital spaces, their partnership will inspire stand-out product and digital beauty innovations, iconic campaigns, original content creation and disruptive global moments in the brand’s 10th anniversary year.
The British makeup artist launched her self-titled brand in 2013 and has seen a huge rise to fame after becoming a hit with celebrity clientele.
Charlotte Tilbury Beauty is famous for creating easy-to-use and easy-to-choose beauty looks, delivering a complete beauty wardrobe for everyone, everywhere – and Bella is the perfect beauty muse to bring those looks to life. She is this generation’s supermodel icon, forever forward-thinking and applying her unique vision to all of her creative projects.
The combination of two creatives who lead from the future with powerful positivity, and share a love for building and empowering a beauty community around the world, will unlock confidence and create opportunity for everyone, everywhere.
Founder and CEO of the brand, Charlotte Tilbury MBE, said of Bella: ‘Bella is a generation-defining talent at the fore-front of the cultural zeitgeist, and I am so excited to reveal our creative partnership.
‘Bella is a modern day beauty icon – and a digitally native, digitally creative innovator – and together we will dream, create, inspire, celebrate life and excite the world!
‘From beauty magic to beauty tech and so much more, Bella is just as obsessed as I am with breaking boundaries and transcending the real and virtual worlds – and I cannot wait to share with you all the extraordinary, magical moments we have in store.’
Collaboration: In a series of mysterious clips shared by the British makeup artist (Charlotte Tilbury is pictured with Bella) which hinted at a collaboration with a huge name, plenty of social media users guessed that it was the brunette beauty
Supermodel: The brand has confirmed that the rumours are true – and that they are joining forces with Bella to celebrate their 10th year
She added: ‘I’ve always loved and admired Bella and when we were together in New York at the Prince’s Trust Gala last year we both knew we HAD to do something magical together!
‘Our creative connection and energy is extraordinary and exciting – it is truly a meeting of minds and souls! I’m so thrilled that we got to shoot our very first campaign together in London, earlier this month.
‘On set, Bella is utterly mesmerising – she looks so beautiful and confident from every angle – I just couldn’t take my eyes off her!
‘She is the most incredible professional, a true creative collaborator and she is just pure joy and fun to be around, we all adored her energy.
‘I have always been on a mission to empower everyone, everywhere – to unlock their inner confidence to make their dreams come true! I love that Bella shares this belief – she is a pioneer for positive change and puts her whole heart into everything she does.
‘Bella understands the power of make-up to create confidence and together we want to inspire everyone around the world to feel the same – because when you feel your most beautiful and confident you can conquer your world and make your dreams come true.’
Brand Muse and Artistry Director Sofia Tilbury also said: ‘It is always such an honour to work with Bella.
‘She has the most incredible, warm, positive energy, and we have so much fun working together on red carpets all over the world. Bella truly loves makeup and knows how to use it to unlock confidence, embody a character and express her creativity and individuality.
Beauty! Bella is joining Charlotte’s star-studded line-up of beauty muses, from the worlds of fashion to film – including Kate Moss, Lily James, Michaela Jae Rodriguez (pictured), Jourdan Dunn and Han So Hee
Star-studded: The British makeup artist (pictured right with Kate Moss) launched her self-titled brand in 2013 and has seen a huge rise to fame after becoming a hit with celebrity clientele
‘Bella has always been a friend of the brand, and I am so excited about our new partnership!
‘We’ve worked together many times on red carpets and at events, but there was one moment in LA last year where both really loved getting creative and playing with a bold red look, for Beyonce’s birthday party!
‘She looked absolutely incredible with bronzed glowing skin and a sultry statement lip. I loved seeing the full look come together with the fabulous, braided hair and dramatic YSL catsuit!
‘I can’t wait to see what magic we will create together in the future!